What are content rich websites?

We have all heard the term content-rich websites, but what does a content rich site really mean?

Content rich websites are those which offer website visitors valuable detail: web copy relevant to your target markets. That content might be: product details; service information; industry news; survey results; reviews; useful tutorials, or helpful background information.

How to write content rich websites

When creating a content rich website, think “how can I help my reader?” Being helpful leads to sales. Of course, you have to be prepared to put the time in to make your website the best in your market!

I always tell the delegates on my Content Writing Workshops that you have to set aside several hours a week just to update your webpages. It surprises some people that I spend over 60 hours a week on line. (But is no shock to my Osteopath!) If you don’t put the time in to create a Content Rich site, or hire somebody to do the writing for you (this isn’t a sales pitch – merely a fact!) you’ll lose out to those who USE their websites as a premier marketing tool.

As it’s a New Year, why not start as you mean to go on? I’ve added some free web writing tips to get you started…